JAMES CITY-As it celebrates its 20th anniversary in 2022, New Town, a mixed-use development in James City County off Monticello Avenue, will welcome three new tenants within the coming months.
Cox Communications recently leased 3,298 square feet of space adjacent to Ann Taylor Loft on Main Street. In addition, Great Atlantic Hot Tubs, Swim Spas & Saunas will also soon open on Main Street. The business will occupy 1,963 of retail space in the unit that once housed Kay Jewelers. Great Atlantic Hot Tubs, Swim Spas & Saunas, a local company that has been in business since 1978, also has locations in Yorktown and Virginia Beach.
Meanwhile, Keland’s Louisiana Seafood, which has a restaurant in Newport News, will also be setting up shop in New Town. Keland’s Louisiana Seafood is set to open a carry-out only location near Axe Republic and across the street from Buffalo Wild Wings along Courthouse Street.
Cushman & Wakefield/Thalhimer announced these additional new tenants of New Town the same week it also announced that Planet Fitness would be joining the New Town community. Planet Fitness will take over the space where American Family Fitness is on Main Street and is set to open in late 2022.

