JAMES CITY-Crumbl Cookies, a national gourmet cookie chain, has plans to open a new storefront in Greater Williamsburg.
Crumbl Cookies will open a location in James City County in the Monticello Marketplace Shopping Center on Monticello Avenue.
In June, Crumbl Cookies leased 1,600 square feet of retail space within the shopping center, according to a list of recent lease transactions provided by S.L. Nusbaum Realty. The new Cookie Crumbl storefront will be located at 4860-16B Monticello Ave. adjacent to the Gold Taste sushi and Japanese restaurant.
The Williamsburg location of Crumbl Cookies will be the third location for the Peninsula. In December 2021, Crumbl Cookies opened a shop in Hampton at Peninsula Town Center. More recently, it was also announced that the cookie chain will open a store in Newport News in the Marketplace at Tech Center.
Crumbl Cookies offers a weekly rotating menu of four different flavored cookies, with its famous milk chocolate chip cookies and chilled sugar cookies always available.
News of the impending arrival of Crumbl Cookies in Greater Williamsburg comes a week after another new cookie establishment, Insomnia Cookies, opened in the city of Williamsburg in Midtown Row. Another cookie shop, CookieChris, is also expected to open soon on Richmond Road. CookieChris will also be located in the city of Williamsburg not far from Insomnia Cookies.
An exact opening date for the new Crumbl Cookies location in Monticello Marketplace has not been announced.