Wednesday, August 10, 2022

New Store At Williamsburg Premium Outlets Celebrates African Culture

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JAMES CITY-A new store at the Williamsburg Premium Outlets on Richmond Road is aiming to bring a little African culture to Greater Williamsburg.

Malick Cisse, a native of Senegal in West Africa, and his wife, Tania, opened the Roots and Culture Palace in the shopping complex earlier this spring. It’s the second location of the store for the couple, who also have a shop in Newport News.

Cisse first came to the United States in 1996 and has been a resident of Hampton Roads since 1999.

“I came here looking for better opportunities, and I just fell in love with Virginia and never left,” Cisse said in an interview at his new store on June 28.

He opened his first Roots and Culture Palace within the Patrick Henry Mall on Jefferson Avenue in Newport News three years ago. He decided to open a shop focused on African merchandise because he felt that “a lot of people are hungry for history,” he said. “People want to know their background, and we carry a lot of vintage products. 95 percent of our products comes directly from Africa.”

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