Editors Note: This story has been updated to reflect a change in the date in the opening of this new business due to inclement weather.
WILLIAMSBURG-Pedego Electric Bikes will officially open in Midtown Row on Tuesday, January 25, at 11am. Midtown Row is a new mixed-use development at the corner of Monticello Avenue and Richmond Road in Williamsburg.
The new establishment will offer sales and service of electric bikes as well as accessories and safety wear. The company is also a dealer for Onewheel Boards & Accessories, Thule Racks & Trailers, Hollywood Racks, Thousand Helmets, Sena Bluetooth Helmets, Tannus Armour Tire Liners, and Lines Bikes of Venice.
This is the third Pedego Electric Bikes location for owners Kevin and Amy Oliver, who first opened other bike stores in Norfolk in 2018.
A grand opening celebration for the new Pedego Electric Bikes location in Williamsburg will be announced at a later time. The business is located at 211 Monticello Ave., Suite 2105.