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Insomnia Cookies Opening A Location In Williamsburg

Brandy Centolanza

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WILLIAMSBURG-A new cookie shop catering to college students is headed to Williamsburg.


Insomnia Cookies will open soon at 100 College Row in Midtown Row. An exact opening date has not yet been announced. The new business is applying for signage for their new storefront through the City of Williamsburg’s Architectural Review Board. The Board meets on Tuesday, November 23.


Insomnia Cookies specializes in a variety of cookies and other treats, which are available for delivery late into the night. Seth Berkowitz started the company in 2003 while he was a student at the University of Pennsylvania.


In addition to cookies, Insomnia Cookies also serves or will deliver cookie cakes, brownies, ice cream and ice cream sandwiches, and cold milk. The shop is typically open from 10am to 3am for delivery.


Insomnia Cookies has more than 100 locations. There are currently five other locations in Virginia, including one in Norfolk and one in Richmond.

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