Thursday, December 1, 2022

Ynot Italian Potentially Expanding To The Peninsula

Sign up here for our free newsletter that tells you about the newest stories, three mornings each week.

Sponsor Food News

Ynot Italian is a family owned and operated business that started with one small location in Virginia Beach in 1993. Over the years, their high-quality, hand-crafted food has gained so much in popularity, they now have seven locations in Virginia Beach, Norfolk, and Chesapeake.

Now the owners are looking to go regional.

“We’ve been a brand for 28 years, and we’ve really perfected that over that time,” said Tony DiSilvestro, Founder and CEO (FYI, Ynot is Tony spelled backwards). “We’ve worked out the processes over the years, and now we’re ready to expand and take it to the next level.”

The company is looking to expand west into Richmond, north into Maryland, Northern Virginia, and Washington, D.C., and south into North Carolina. That could mean one or more locations on the Peninsula, although no potential locations have been identified at this point.

“We’re looking for franchisees right now,” said DiSilevestro. “If there are franchisees on the Peninsula that are interested, we’re interested in talking. We’re looking for someone that has some restaurant experience, but really, our Express locations are not an overly complicated system. So, we’re looking for people who want to be in the restaurant business and have some business savviness.”

DiSilvestro estimates the start-up costs for a franchise would be around $400,000 to $500,000, depending on the facility. There’s also a $50,000 franchise fee that includes brand support, a designated market area, and more.

Will Ynot eventually become a national brand? “We’re going to be regional for now, for sure, but I never like to talk too far ahead,” said DiSilvestro. “I want to build one successful franchisee at a time, so it’s really not about the numbers. It’s about having an amazing franchisee and creating a great business.”

Anyone interested in a franchise opportunity can visit the Franchise page of the company’s website.

You must purchase this article or be a subscriber to comment on it.

Jolly’s Mill Pond Hosting Pop-Up Farmers Market December 3 In James City County

JAMES CITY-Jolly’s Mill Pond will host a “Holly Jolly Christmas” pop-up farmers market on Saturday, December 3. The event will be held from 2pm to...

New Art Exhibit Opening At Williamsburg Winery

JAMES CITY-Williamsburg Winery, in collaboration with The Art People, will hold an opening reception for its latest art exhibition, “Art at Wessex Hundred: Winter...

The New Local News Model

On July 1, we started a new way to pay for news. Yes, we want you to subscribe, but we know nobody subscribes to every site they visit just because there's a paywall.

So if you don't want to subscribe (even at the low price of $39.99 for a year), you can pay for access to individual articles. Or just buy a 24-hour pass, as if you were buying a single copy of a newspaper. We use a new payment service called Transact, which lets you pay for individual articles in as little as three seconds. And you will get $3 in credit when you sign up (just an email address, no credit card required), which will let you pay for at least 20 articles.

This is new for everyone, so we're going to ease you into this. Initially, there won't be many articles that you have to pay for. Short ones will always be free. And even the longer stories will let you read the first half or so for free. We'd love to hear what you think, so send us a note at feedback@peninsulachronicle.com.