Monday, December 5, 2022

Virginia Will Award Grants To Help Tourism Industry During The Off-Season

Sign up here for our free newsletter that tells you about the newest stories, three mornings each week.

Sponsored by

RICHMOND-On November 14, Virginia Governor Glenn Youngkin announced that more than $300,000 in matching grant funds will be awarded to 64 small business partnerships as part of the Virginia Tourism Corporation’s Microbusiness Marketing Leverage Program.

The intent of this program is to support local marketing dollars with matching state funds to increase tourism during the off-season. According to a release, local partners will commit more than $782,000 in private sector funds to match the funding from the Virginia Tourism Corporation (VTC) during this funding cycle, providing more than $1 million in new marketing initiatives focused on small businesses and off-season visitation.

Grants will be awarded to 64 marketing programs, which will impact a total of 189 partners and support more than 400 jobs.

“Tourism marketing programs that drive tourism during the off-season is part of our robust strategy to grow the economy in Virginia,” Youngkin said. “These marketing programs are designed to bring in year-round overnight visitation, which will support small businesses and jobs in localities across Virginia. In 2021, the tourism industry supported over 185,000 jobs in Virginia and travelers spent over $69 million per day in Virginia, and we are on a growth trajectory.”

The VTC Microbusiness Marketing Program was implemented just this year to provide marketing funding to target off-season visitation to tourism-oriented small businesses with less than 20 full-time employees.

The VTC will have additional Marketing Program grant and sponsorship rounds opening throughout 2023. Organizations and businesses that are interested in applying should visit www.vatc.org for more information.

You must purchase this article or be a subscriber to comment on it.

The Latest News

Hampton Mayor Delivers State Of The City Address

HAMPTON—On Thursday, December 1, more than 500 people gathered at the Hampton Roads Convention Center in Hampton to hear the State of the City...

The Georgia Peach Boutique Opening In Hilton Village

NEWPORT NEWS-Holiday shoppers searching for home décor and women’s clothing gifts have a new option to check out in Hilton Village. The George Peach...

The New Local News Model

On July 1, we started a new way to pay for news. Yes, we want you to subscribe, but we know nobody subscribes to every site they visit just because there's a paywall.

So if you don't want to subscribe (even at the low price of $39.99 for a year), you can pay for access to individual articles. Or just buy a 24-hour pass, as if you were buying a single copy of a newspaper. We use a new payment service called Transact, which lets you pay for individual articles in as little as three seconds. And you will get $3 in credit when you sign up (just an email address, no credit card required), which will let you pay for at least 20 articles.

This is new for everyone, so we're going to ease you into this. Initially, there won't be many articles that you have to pay for. Short ones will always be free. And even the longer stories will let you read the first half or so for free. We'd love to hear what you think, so send us a note at feedback@peninsulachronicle.com.