Monday, December 5, 2022

Newport News Launches New Rebranding Initiative

Sign up here for our free newsletter that tells you about the newest stories, three mornings each week.

NEWPORT NEWS-The City of Newport News announced on Monday, November 21 the debut of a new brand and strategic message: Newport News: Built on Breakthroughs.

The initiative comes following a process that began in 2021 to uncover the city’s brand identity. Hundreds of residents, business and community leaders, and other stakeholders provided input.

“Newport News is a city built on breakthroughs, a place where collective ideas come together without limitations,” said McKinley L. Price, the city’s outgoing mayor, in a release.  “As communities compete to retain and attract residents and businesses and increase opportunities, we must stand out with a defined brand and cohesive story to guide our city into the future.  The stronger our message, the more people will want to live, work, visit, and relax here.”

The rebranding initiative was unveiled during Price’s State of the City address on November 16.

Part of the rebranding process will include signage, murals, outreach campaigns, and other efforts, all of which will take place over the next few months.  The city’s website has already been updated to reflect its new brand. For more information, visit

You must purchase this article or be a subscriber to comment on it.

Latest News

York County Seeking Citizen Input On Water Street Area Master Plan

YORK-York County is seeking input from community members about the future of the Water Street area. Citizens will have the opportunity to offer their...

Hampton Mayor Delivers State Of The City Address

HAMPTON—On Thursday, December 1, more than 500 people gathered at the Hampton Roads Convention Center in Hampton to hear the State of the City...

The New Local News Model

On July 1, we started a new way to pay for news. Yes, we want you to subscribe, but we know nobody subscribes to every site they visit just because there's a paywall.

So if you don't want to subscribe (even at the low price of $39.99 for a year), you can pay for access to individual articles. Or just buy a 24-hour pass, as if you were buying a single copy of a newspaper. We use a new payment service called Transact, which lets you pay for individual articles in as little as three seconds. And you will get $3 in credit when you sign up (just an email address, no credit card required), which will let you pay for at least 20 articles.

This is new for everyone, so we're going to ease you into this. Initially, there won't be many articles that you have to pay for. Short ones will always be free. And even the longer stories will let you read the first half or so for free. We'd love to hear what you think, so send us a note at