Sunday, October 1, 2023

Newport News Launches New Rebranding Initiative

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NEWPORT NEWS-The City of Newport News announced on Monday, November 21 the debut of a new brand and strategic message: Newport News: Built on Breakthroughs.

The initiative comes following a process that began in 2021 to uncover the city’s brand identity. Hundreds of residents, business and community leaders, and other stakeholders provided input.

“Newport News is a city built on breakthroughs, a place where collective ideas come together without limitations,” said McKinley L. Price, the city’s outgoing mayor, in a release.  “As communities compete to retain and attract residents and businesses and increase opportunities, we must stand out with a defined brand and cohesive story to guide our city into the future.  The stronger our message, the more people will want to live, work, visit, and relax here.”

The rebranding initiative was unveiled during Price’s State of the City address on November 16.

Part of the rebranding process will include signage, murals, outreach campaigns, and other efforts, all of which will take place over the next few months.  The city’s website has already been updated to reflect its new brand. For more information, visit

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