Wednesday, July 6, 2022

Planet Fitness Replacing American Family Fitness In New Town

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JAMES CITY-The franchise gym facility Planet Fitness will open a new location in Williamsburg in late 2022.

Cushman & Wakefield/Thalhimer announced on May 17 that Planet Fitness will be moving into the space currently occupied by American Family Fitness on Main Street in New Town. The announcement was made a day after American Family Fitness informed members and employees that it would be closing on June 15 following failed attempts to reach a new lease agreement to remain in New Town.

Williamsburg resident Michael Barnes will own and operate the new Planet Fitness, which will occupy 26,357 square feet of space.

“We are planning a late 2022 opening after the completion of a total renovation of the space and while making a significant investment in rebranding this signature location,” Barnes said in a press release.

In a separate statement to Peninsula Chronicle, he added: “We are extremely excited to bring an affordable fitness option to the Williamsburg area. It’s a great community that we have been looking to join for several years now and we couldn’t think of a better place to do that than New Town.”

Planet Fitness first opened in 1992 in New Hampshire. The fitness facility chain has locations in all 50 states. There are more than 50 Planet Fitness locations in Virginia including two on the Peninsula in Hampton and Newport News and one in Gloucester.

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