JAMES CITY-Four New stores have opened or will soon open at Williamsburg Premium Outlets on Richmond Road.
Simply Williamsburg, a new apparel and gift shop that carries Simply Southern brand clothing and Peace Frog brand as well as Williamsburg and College of William & Mary gear, recently opened in the shopping complex. Simply Williamsburg is located near the Carters Outlet.
A custom embroidery shop also recently opened. Thread Impressions, which is located near the Bath & Body Works Outlet, specializes in custom embroidered items including hats, shirts, and purses.
Meanwhile, two additional shops will open soon at Williamsburg Premium Outlets. Roots & Culture Palace will be located near the Crocs Outlet. Roots & Culture Palace will carry African artifacts, décor, clothing, accessories, artwork, books, and other items.
Savannah’s Boutique is a women’s fashion store that will open near Banana Republic and Nautica. Savannah’s Boutique’s merchandise will include an assortment of clothing, shoes, and accessories in everyday wear.
Williamsburg Premium Outlets is located at 5715 Richmond Rd. The shopping center is open Monday through Thursday, 11am to 8pm, Friday and Saturday, 10am to 9pm, and Sunday, noon to 6pm. For more information, visit the Williamsburg Premium Outlet website.