Thursday, August 18, 2022

Virginia Arts Festival Appoints Jon C. Martin as Director of Williamsburg Live

Sign up here for our free newsletter that tells you about the newest stories, three mornings each week.

WILLIAMSBURG-Virginia Arts Festival Executive Director and Perry Artistic Director Robert W. Cross has named Jon C. Martin to the position of director of Williamsburg Live. In past years, the annual outdoor music event has featured artists such as Norah Jones, Emmylou Harris, and Chris Thile.

“Jon has more than 40 years’ experience in the concert business, from tour management to venue management and operations, contract negotiations, new venue construction and more,” said Cross in a prepared statement. “He brings a wealth of expertise to our Williamsburg Live team, and we look forward to refining and growing this annual event, opening it up to even more fans from around the world.”

The music industry veteran has toured with many popular artists, including Bruce Springsteen, Bruce Hornsby, Bette Midler, Cher, Jennifer Lopez, Jimmy Buffett, John Mellencamp, R.E.M., Smashing Pumpkins, Van Halen, ZZ Top, and Joe Cocker.

Martin worked in venue management for Portsmouth’s Ntelos Pavilion, the Coors Amphitheatre in San Diego, and Verizon Wireless Amphitheatre in Kansas City. He also comes with a background in touring exhibitions, such as the Baseball Hall of Fame tour and Bodies: The Exhibition.

Martin has relayed his knowledge of the concert business while serving as a guest speaker at the College of William & Mary’s Mason School of Business, the University of South Carolina, and San Diego State University.

Martin has been a resident of Williamsburg for the past 25 years. “I’m thrilled to be joining Virginia Arts Festival as director of Williamsburg Live,” said Martin. “I have long admired their inspired programming and innovative approach, and I especially appreciate their long relationships with the leadership and communities of Hampton Roads.”

Williamsburg Live welcomes thousands of music fans to enjoy performances on Lawn of the Art Museums of Colonial Williamsburg each year. The next concert series will be held June 17-19, 2022. This year’s lineup will feature 2022 Grammy nominee Jason Isbell and the 400 Unit, singer/actress Mandy Moore, and country legend Martina McBride.

You must purchase this article or be a subscriber to comment on it.

The Latest News

Newport News Eases Taxi Restrictions To Promote More Competitive Fares

NEWPORT NEWS—Newport News City Council, in collaboration with the Newport News Taxicab Advisory Board, recently proposed changes to the Taxicab Ordinance in order to...

Jefferson Lab Offering Training For Science Teachers

NEWPORT NEWS—Physical science teachers of local fifth, sixth, and eighth grade students are invited to join the Jefferson Lab Science Activities for Teachers (JSAT)...

The New Local News Model

On July 1, we started a new way to pay for news. Yes, we want you to subscribe, but we know nobody subscribes to every site they visit just because there's a paywall.

So if you don't want to subscribe (even at the low price of $39.99 for a year), you can pay for access to individual articles. Or just buy a 24-hour pass, as if you were buying a single copy of a newspaper. We use a new payment service called Transact, which lets you pay for individual articles in as little as three seconds. And you will get $3 in credit when you sign up (just an email address, no credit card required), which will let you pay for at least 20 articles.

This is new for everyone, so we're going to ease you into this. Initially, there won't be many articles that you have to pay for. Short ones will always be free. And even the longer stories will let you read the first half or so for free. We'd love to hear what you think, so send us a note at