WILLIAMSBURG-Virginia Arts Festival Executive Director and Perry Artistic Director Robert W. Cross has named Jon C. Martin to the position of director of Williamsburg Live. In past years, the annual outdoor music event has featured artists such as Norah Jones, Emmylou Harris, and Chris Thile.
“Jon has more than 40 years’ experience in the concert business, from tour management to venue management and operations, contract negotiations, new venue construction and more,” said Cross in a prepared statement. “He brings a wealth of expertise to our Williamsburg Live team, and we look forward to refining and growing this annual event, opening it up to even more fans from around the world.”
The music industry veteran has toured with many popular artists, including Bruce Springsteen, Bruce Hornsby, Bette Midler, Cher, Jennifer Lopez, Jimmy Buffett, John Mellencamp, R.E.M., Smashing Pumpkins, Van Halen, ZZ Top, and Joe Cocker.
Martin worked in venue management for Portsmouth’s Ntelos Pavilion, the Coors Amphitheatre in San Diego, and Verizon Wireless Amphitheatre in Kansas City. He also comes with a background in touring exhibitions, such as the Baseball Hall of Fame tour and Bodies: The Exhibition.
Martin has relayed his knowledge of the concert business while serving as a guest speaker at the College of William & Mary’s Mason School of Business, the University of South Carolina, and San Diego State University.
Martin has been a resident of Williamsburg for the past 25 years. “I’m thrilled to be joining Virginia Arts Festival as director of Williamsburg Live,” said Martin. “I have long admired their inspired programming and innovative approach, and I especially appreciate their long relationships with the leadership and communities of Hampton Roads.”
Williamsburg Live welcomes thousands of music fans to enjoy performances on Lawn of the Art Museums of Colonial Williamsburg each year. The next concert series will be held June 17-19, 2022. This year’s lineup will feature 2022 Grammy nominee Jason Isbell and the 400 Unit, singer/actress Mandy Moore, and country legend Martina McBride.