New Shoe Store Coming To Merchants Square in 2022


WILLIAMSBURG-The shoe store Sole Provisions will open in Merchants Square soon.

Merchants Square announced on social media on November 9 that Sole Provisions will open a shop in downtown Williamsburg in early 2022. An exact opening date was not announced.

Sole Provisions is a national shoe store chain that sells a variety of shoes, socks, and accessories for the whole family. The store carries more than 80 different brands of shoes including Birkenstock, Brooks, New Balance, UGG, Vionic, and others.

Sole Provisions stores are primarily located on the East Coast in New York, New Jersey, and Pennsylvania. The Merchants Square location will be the first location for the shoe store in Virginia.

The new shoe store joins a slew of other new businesses that have opened or will soon open in Colonial Williamsburg’s Merchants Square downtown. Colonial Williamsburg previously announced the following new tenants: J.McLaughlin, FatFace, and Penny and a Sixpence, which will all occupy space in the former Williams Sonoma building on Duke of Gloucester Street; William and Harry, a menswear store that will open in the former Williamsburg at Home building on N. Boundary Street; and Saladworks, a restaurant that will open in the former Hair of the Dog Bottle Shop.