Monday, May 23, 2022

Sign up here for our free newsletter that tells you about the newest stories, three mornings each week.

The Virginia Beer Company Forms New Partnership With Lazy Dog Restaurants

YORK-The Virginia Beer Company has partnered with Lazy Dog Restaurants to carry its craft beer in the chain’s restaurants as well as through the Lazy Dog Beer Club.

The brewery has created a new beer specifically for the collaboration. Lazy Dog Beer Club members and restaurant patrons across the country will be able to try the new beer during the official launch on Wednesday, November 10. The beer, called The Journeyman, is a vanilla imperial porter with notes of coffee, perfect for sipping on a winter evening.

The Virginia Beer Company co-founder Robby Willey is excited about expanding its brand through the new partnership. Lazy Dog has restaurants across the United States, mostly in California. There are two locations in Virginia in Chantilly and Fairfax.

“The idea of craft beer consumers enjoying our beers in the Midwest, on the West Coast, or wherever a Lazy Dog restaurant is located, is a cool prospect for us,” Willey said. “This allows us to reach craft beer consumers beyond our current market. Through the beer club, craft beer enthusiasts can also enjoy our beers right at home, and that is also appealing to us.”

The Lazy Dog Beer Club, which first began in 2018, has more than 10,000 members nationwide. Club members receive eight beers of varying styles on a quarterly basis. Lazy Dog approached The Virginia Beer Company a few months ago about a possible collaboration.

“We were looking for breweries who are connected to their communities and the people who drink their beer,” said Vayshali Bhakta, director of marketing strategy for Lazy Dog Beer Club.

“We like to showcase craft breweries across the country. We love The Virginia Beer Company’s eagerness and excitement, and their innovation is amazing. We think our members are going to love The Journeyman. We are excited for our guests and our club members to get to know more about The Virginia Beer Company.”

For more information about the Lazy Dog Beer Club, visit www.ldbeerclub.com.

You must purchase this article or be a subscriber to comment on it.

More Food+Beverage News

Strangeways Brewing Officially Announces It’s Opening A New Location In Williamsburg

WILLIAMSBURG-Strangeways Brewing, based out of Richmond, officially announced on May 19 plans to open a location in the Shops at High Street on Richmond...

Cups & Claws Cat Café Finds Home In Warwick Plaza Shopping Center

NEWPORT NEWS—After a lengthy search, Cups & Claws Café has finally found a home—at least for the next five years—in the space that was...

The Latest News

Local Government Officials Aren’t In Favor Of Eliminating The State Grocery Tax

GLOUCESTER –As prices continue to rise, Virginia Governor Glenn Youngkin is pushing for the elimination of the state tax on food and personal hygiene...

Williamsburg, James City County Pass New Budgets For FY23

WILLIAMSBURG-On May 12, Williamsburg City Council unanimously adopted its next budget for Fiscal Year (FY) 2023. The $117.8 million budget includes a 2-cent tax reduction...