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Christmas Bazaar Pop-Up Now Open At Williamsburg Premium Outlets

JAMES CITY COUNTY – The Williamsburg Bazaar Christmas and Gift Store, a seasonal pop-up store, has opened up for a second year at Williamsburg Premium Outlets on Richmond Road.
The Christmas Bazaar features Christmas figurines, wreaths, nutcrackers, and other Christmas décor as well as gifts including jewelry, crafts, shirts, and more. Items are created and promoted by roughly 65 local artisans as well as vendors from across the state. Proceeds from the sale of scarves will go to Heritage Humane Society.


The Christmas pop-up store, which first opened on October 17, will remain open until the end of January 2022.

Williamsburg Bazaar vendors rent spaces on a monthly basis. Roughly 50 vendors from Williamsburg Bazaar also have a space in the Christmas Bazaar pop up. There is also a sister store called the Norge Bazaar.


“We have a low turnover for spaces in the three locations, because we keep the rates low in order to help the vendors succeed,” said Janey Sawyer, owner and manager of the three shops. “We get great satisfaction of knowing we are helping the merchants sell their items and giving back to the community.”


Sawyer and her husband first started the Christmas pop-up store in 2019, but did not have a pop-up in 2020 due to the pandemic. Williamsburg Premium Outlets approached Williamsburg Bazaar about having a Christmas pop-up shop this season.

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