YORK-York County recently announced that the Virginia Tourism’s life-sized LOVE artwork will remain a permanent fixture along the waterfront in Yorktown. The letters are currently on display along Riverwalk Landing between Water Street Grille and the Freight Shed and are available to the public for photo opportunities.
“We are definitely a unique destination,” Kristi Olsen, York County’s Tourism Development Manager, said in a press release. “There are so many vastly different reasons a person may fall in love with Yorktown.”
Previously, York County had to rent the LOVE artwork from Virginia Tourism, which it did as a marketing tool. The LOVE letters are an extension of the iconic “Virginia Is For Lovers” brand. There are roughly 300 permanent LOVE letters, which are called LOVEworks, in many localities across Virginia.