YORK-On Friday, October 1, The Virginia Beer Company, in collaboration with Here for The Girls Inc., will release a new beer, which shares the same name with the Williamsburg-based organization that supports young breast cancer patients.
The beer, called “Here for the Girls,” is a pink-hued golden ale with hibiscus flowers. The Here for the Girls organization aims to improve the lives of young women battling breast cancer, those who are diagnosed under the age of 51. The beer’s release coincides with the start of Breast Cancer Awareness Month in October.
The Virginia Beer Company’s philosophy is “Beer. People. Purpose.” The brewery routinely partners with community organizations on beer releases for a cause. Recently, The Virginia Beer Company released a beer called “Rock On” to support local musicians whose livelihoods were negatively impacted by the covid-19 pandemic.
Supporting the Here For the Girls organization is important to The Virginia Beer Company co-founder Robby Willey.
“Of all the causes we support, this is one of the most meaningful for me, personally,” Willey said in a press release. “We lost my mother to a battle with breast cancer in 2013, when she was just 65 years old. We’re proud to be teaming with Here for the Girls to bring awareness and resources with this collaboration, and we hope many will ‘drink pink’ this October and join us in raising a round to those in our lives who have and still may be fighting this battle.”
A percentage of The Virginia Beer Company’s taproom sales on October 1 as well as 20 percent of the proceeds from the sale of the new beer will go to Here for the Girls. The brewery will also have a limited edition run of Pink Ribbon logo shirts for sale as part of the release celebration, a portion of which will also go to Here for the Girls. For more information on the new beer release, click here.
