WILLIAMSBURG-Local businesses are showing their support for those who are suffering from Alzheimer’s disease and dementia by decking out in purple hue as the annual Walk to End Alzheimer’s approaches in October.
More than two dozen businesses throughout the Greater Williamsburg area are participating, including local gyms, hair salons, restaurants, breweries, distilleries, entertainment venues, real estate companies, retailers, and other businesses and organizations.
The Alzheimer’s Association Walk to End Alzheimer’s is the world’s largest fundraiser for Alzheimer’s care, support, and research. While there is no fee to register to walk, all participants are encouraged to raise critical funds that allow the Alzheimer’s Association to provide care, support, and advanced research toward methods of prevention, treatment and, ultimately, a cure.
Williamsburg’s Walk to End Alzheimer’s event is scheduled for October 23 in New Town. Newport News will also host a Walk to End Alzheimer’s event, which will be held the week prior, on October 16, in Port Warwick.
Barbara Monteith, development manager for the Southeastern Virginia Chapter of the Alzheimer’s Association, is spearheading the Walk in Williamsburg.
“My first Walk was in 2012, shortly after my mom was diagnosed with Alzheimer’s,” she said. “Being in a crowd of people who were experiencing the same things made me feel less alone in my journey. This sense of community is an important part of every Walk Day experience.”
Businesses will be on display from September 18-26. The public is invited to vote for their favorite window display by visiting the Alzheimer’s Associations Southeastern VA Chapter’s Facebook page.