Toast the Coast boasts that residents and visitors to the Virginia Peninsula and areas beyond will never go thirsty, thanks to the Beer, Wine, and Shine Trail. Developed by the Newport News Tourism Development Office, Toast the Coast serves as a convenient guide to breweries, wineries, distilleries, meaderies, cideries, and other local attractions from New Kent County to Chesapeake.
“Whether its craft beer, wine, or liquor, locally produced spirits give an area a sense of regional identity, in addition to giving residents a sense of pride,” said Cindy Brouillard, Newport News Tourism Director. “As more independent crafters continue to open in the region, we expect our Toast the Coast beer, wine, and shine trail to grow. We welcome newcomers to the industry, and those we may have overlooked to contact us to be added to the trail.”
Participants can earn prizes by procuring a Toast the Coast Pocket Guide, which can be picked up, downloaded to print at home, or requested by mail. In-person pickups are available at the Newport News Visitor Center located at 13560 Jefferson Ave., the Newport News Tourism Office located at 702 Town Center Dr., the Smithfield & Isle of Wight Visitor Center located at 319 Main St. in Smithfield, or the Hampton Visitor Center located at 120 Old Hampton Lane.
The Pocket Guide offers two challenges, has a map, and lists all of the breweries and wineries in the area. The 4 Cities challenge includes a list of the breweries, cideries, distilleries, and wineries in Hampton, Newport News, Smithfield, and Williamsburg. Participants who visit all 20 spots, make a purchase, and get their Pocket Guide or Stamp Sheet stamped at each location, can earn a Toast the Coast T-shirt and koozie. The 3 Barrels/3 Cities challenge invites participants to visit three different distilleries in Hampton, Newport News, and Smithfield to earn a Toast the Coast tasting glass.
In addition, there is a free Toast the Coast Mobile Passport, which allows holders to sample some of the best craft beers and spirits in the area, get discounts at breweries and distilleries in the area, and earn prizes by checking in at various locations on the trail. It includes a collection of curated attractions, retailers, restaurants, and more. It is instantly available by text or email with no apps to download.
While promoting tourism and retail sales, the underlying message from Toast the Coast is for partakers to drink and enjoy responsibly. Participants are urged to use a designated driver, call a taxi or limousine service, or contact a ride-share provider such as Lyft or Uber. Other options include Taste Virginia Tours or Cozzy’s Fun Bus.