HAMPTON—The City of Hampton earned top honors in the nation for a new branding campaign launched last year. Judges for the City-County Communications & Marketing Association praised the “beautifully unique visioning project that surpasses all usual approaches to branding” when it was awarded the 2021 Savvy Award for community visioning or branding among large cities.
“Wow! The Hampton team overcame great challenges and a long and deliberate process to develop its ‘From the Sea to the Stars’ brand and logo family,” judges noted. “They knew their community and came up with an incredibly unique way of showing it to the world. The creativity and innovation in this project is inspirational, especially to communities who struggle to figure out their ‘one’ standout feature—this project turns that concept upside down!”
As the oldest continuous community in English North America, Hampton has an abundance of standout features. Anne-Marie Dwyer, graphic artist for the city’s Marketing and Outreach Department, designed a system of icons that represent some of those features—a blue crab for the city once known as Crabtown, for example, or a pier shaped like an “H”; a launching star that represents both the nation’s first NASA center and Langley Air Force Base fighter jets; and an ancient live oak tree that salutes both the Emancipation Oak, the site of the first Southern reading of the Emancipation Proclamation, and the Algernourne Oak at Fort Monroe, which is estimated to be more than 500 years old. You can go online to see a video about the new logos.
Hampton also earned an Award of Excellence for the city’s campaign to promote public health during Covid-19. The judges complimented the “great looking billboards for the masking and vaccination messaging.” The electronic billboard campaign was at no cost to city taxpayers, as the city has a partnership with Adams Outdoors to present city messaging as part of their lease of city property.
The Savvy Awards, held in conjunction with 3CMA’s Annual Conference, recognize outstanding local government achievements in communications, public-sector marketing, and citizen-government relationships. The Savvies salute skilled and effective city, county, agency, or district professionals who have creatively planned and carried out successful innovations in communications and marketing.
3CMA accommodates local government organizations of all sizes and budget classes by judging entries in several different population groups. Hampton is in the largest size group, for localities with more than 101,000 people. More than 800 entries in 40 categories were received.