WILLIAMSBURG-A variety of factors has led the owners of Bikes Unlimited to close its doors. The bicycle shop, located on Monticello Avenue, will cease operations later this fall.
Owner Barry Herneisey, who runs the business with his wife, Jan, cited increased competition combined with a lack of workers and inventory as well as a shift to consumers purchasing items online all as reasons why he made the difficult decision to close the store.
Herneisey, a former Marine, and his wife first bought Bikes Unlimited back in 1998. The couple, who are also nearing retirement age, plan to close the store by the end of October.
Like many local businesses, Bikes Unlimited was negatively impacted by the covid-19 pandemic. Most of its employees were college students who did not return last year after classes started virtually. Supply shortages also left the store with no recreational bikes as well as bike parts.
“I just feel the times, they are a changing, and I am nearing my expiration date,” Herneisey said. “I really hate to close, but I realize I can’t do this forever.”