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HAMPTON-The national cookie chain Crumbl Cookies is eyeing two locations on the Peninsula.
Spencer Rowe recently relocated to the Hampton Roads area to open a Crumbl Cookies in Peninsula Town Center in Hampton. While an exact opening date has not been announced, Rowe is targeting an August opening. A second location in Newport News is also imminent, although a location has not been determined yet.
Rowe, who helped open a location in Rexburg, Idaho, jumped at the chance to bring Crumbl Cookies to Hampton Roads.
“We are all very excited about being on the East Coast, the tourist draw to the area, and being able to bring something new to the area that hasn’t been experienced before,” Rowe said.
“There isn’t anything in the Hampton Roads area, or anywhere really, that gives the customer the same experience that Crumbl does. Our gourmet cookies and experience are loved enough that we have talked to multiple people that travel to Outer Banks in order to get their Crumbl fix.”
Crumbl first began three years ago in Utah when two cousins joined forces to create the perfect chocolate chip cookie. The company now has more than 200 locations in 32 states, including one in Southern Shores in the Outer Banks, and one in Mechanicsville near Richmond.
The cookie chain offers a weekly rotating menu of four different flavored cookies, while its famous milk chocolate chip cookies and chilled sugar cookies are always available.
Rowe is looking forward to the upcoming opening of the Crumbl bakery in Peninsula Town Center.
“The food industry is fun and fast paced, but more particularly I enjoy being part of Crumbl,” Rowe said. “They focus on using technology as much as possible to streamline their processes, and to enhance the experience for the customer. We are so excited to serve the people of Hampton Roads.”