Thursday, June 24, 2021

Simply Southern Pop-Up Shop Closes

WILLIAMSBURG-A Simply Southern Pop-Up shop that occupied the former Williams-Sonoma store in Merchants Square has closed, leaving the storefront across from College of William & Mary vacant again.

Williams-Sonoma closed its kitchen store on Duke of Gloucester Street just across from the college in January 2020. The Simply Southern Signature Store opened in November as a holiday pop-up shop in the location. The shop carried brands such as Peace Frogs, Puppie Love, and Live Oak as well as William & Mary apparel and gifts. The pop-up extended its stay through the spring but has since closed. The store remained empty as of May 17.

Several Merchant Square businesses have closed or relocated in recent months. The William & Mary bookstore will also leave Merchants Square in June and reopen a few streets over on Prince George Street.

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