Monday, May 16, 2022

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Raoust+Partners Appoints New CEO

HAMPTON—Raoust+Partners, a marketing and strategy agency based in Hampton, recently announced the promotion of Charles S. Parr (aka, Charlie) to the position of Chief Executive Officer. Olivier F. Raoust, Sr. will remain President and continue to be integrally involved with the firm as Chief Brand Strategist.

“This announcement has been a long time coming,” said Raoust. “Anyone who knows Charlie as we do will understand why this is a brilliant decision earned by a most deserving teammate.”

Parr began his career with the agency back in 2000 as a design intern during his Senior year at Old Dominion University in Norfolk. Raoust went on to explain, “In the 20-plus years since, Charlie has constantly amazed us by his talents, the initiative he takes to learn and master new skill sets, his range of said skill sets, and the exuberance and curiosity he brings that could not be more relevant or necessary to R+P’s success in our next 25 years.”

In his own words, Parr describes what “NextGen” means in the context of Raoust+Partners’ evolution: “To me, it is about how a small but mighty agency can compete against firms with a much deeper bench of players. So how do we stand out? We have a team made up of extremely well-rounded individuals with multiple talents. I see great promise with the team we have in place for our next generation.”

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