JAMES CITY-A new kitchen gadget store has opened in Williamsburg Premium Outlets on Richmond Road.
Jack Elliott and his wife, Nancy, opened Whisk & Ladle at the beginning of April. The new store is located next to North Face. Elliott is the former store manager for Corningware, Corelle & More, which recently closed its store in Williamsburg Premium Outlets.
“We specialize in all things kitchen,” Elliott said. “We have cookware, bakeware, dinnerware, beverageware, serveware, food storage, linens, and an entire wall devoted to all the gadgets you can find.”
Elliott is co-owner, operator, and manager of Whisk & Ladle while his wife handles accounting and administrative duties.
The pair currently employs four workers and is looking to hiring a few more employees this spring. All of their employees have come over from the former Corningware, Corelle & More store.
Since opening, “Everyone has been very receptive and glad to find a kitchen store in the area,” Elliott said.
Both Elliott and his wife like to cook, so it seemed like a natural fit to open Whisk & Ladle.
“We both enjoy the business, sourcing products, and engaging with the customers,” Elliott said. “We learn something every day from our customers based upon their requests and then take on the responsibility of trying to find what they are looking for. Being a business owner makes for long days and being immersed in the business, but we love it.”
Whisk & Ladle carries a variety of different well known corporate brands including Anchor Hocking, Oneida, LockNLock, Nordic Ware, Joseph Joseph, OXO, Joie, Green Pan, Cuisinart, and others.
Elliott said eventually he would like to open additional stores in the surrounding area.
“Our customers range from the novice cook to the trained chef,” Elliott said. “We have a huge selection of gadgets and will continue to source new and unique kitchen products as we grow.”