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Williamsburg Estate Services Finds Success With Move to Online Sales

JAMES CITY-Like many businesses, Williamsburg Estate Services has had to pivot as a result of the covid-19 pandemic.

Williamsburg Estate Services made the switch to move all its inventory online and has found much success as a result.

Owner Laura Kinsman decided to open Williamsburg Estate Services in part due to her mother-in-law’s experience in having to travel to New Orleans to clean out an aunt’s home and prepare it for sale back in 2009.

“She and my father-in-law spent a week cleaning out, selling, shipping, and donating a lifetime of things,” Kinsman said. “My first thought when they returned home was ‘Couldn’t you have hired someone to do that?’”

From that thought sprang the idea for Williamsburg Estate Services. The company provides an array of services including downsizing, home clean outs, and estate sales. Prior to the pandemic, the company held sales in their warehouse. When quarantine began, Williamsburg Estate Services began selling items online. The new system has enabled more people to buy items anytime they want.

“The best part is that with online shopping, we are not worried about the number of cars in the parking lot or the number of people in the building,” Kinsman said.  “Now, we have shoppers buying at 3am, while waiting at a doctor’s appointment, and certainly from the comfort of their own home.”

Kinsman enjoys working with her clients to find their items a new home.

“Whether we are selling or donating an item, we try very hard to keep things from the landfill,” Kinsman said.

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