WILLIAMSBURG-A popular Indian restaurant in Williamsburg recently rebranded and reopened under a new name.
Amiraj, formerly Nawab, reopened in Midtown Row last fall near the Earth Fare grocery store. Owner Ashok Arora first opened the Indian restaurant in the 1990s.
The decision to rebrand and rename the restaurant was due in part to the impact of the covid-19 pandemic on the restaurant industry. Amiraj decided to reinvent his business and introduce the community to a different kind of Indian cuisine.
Arora, who owns several other restaurants in the area, decided to change the name to Amiraj in honor of his late brother, Raj.
“We are essentially a new restaurant,” said Nitesh Arora, general manager for Amiraj. “We have a new chef and a new menu.”
New menu items include Blue Crab Taka-Tak, Masala Lamb Chops, Crab-Scallop Nilgiri, Lamb Shank, and Surf & Turf Madras. The restaurant’s classic dish Butter Chicken remains a best seller.
“The idea is to have a new style of food for people to try while still welcoming guests here for the old favorites,” Nitesh Arora said. “We want to show how a local draft beer or a niche wine could pair with Indian food.”
Amiraj is open daily for lunch from 11:30 am to 2:30 pm and for dinner from 4:30 pm to 9 pm.