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Midtown Row Takes Shape

New mixed-use development will be complete in summer 2021

WILLIAMSBURG-Apartment rentals for Midtown Row will be move-in ready starting in May. Phase III of the entire project will be completed over the summer.

Four new mixed-use buildings with 240 apartments are a part of the new development. The ground floors will hold more than 70,000 square feet of retail space. In addition to the reopening of the Earth Fare grocery store, other announced commercial tenants include Queen Nails and Spa, which opened in January, and Matchsticks BBQ Co., which anticipates opening its brick- and-mortar restaurant in early spring. Shear Magic Salon will move into one of the new buildings in Midtown Row also over the summer. Nawab Indian Cuisine, meanwhile, rebranded their restaurant and reopened as Amiraj Indian Modern Kitchen.

“Even through the pandemic, everything has remained on track for us,” said Hannah Warner, Marketing & Events Coordinator for Midtown Row.

According to Warner, Midtown Row is in negotiations with other local and regional businesses to become a part of the complex. Businesses include an ebike store, a juice bar, breweries, boutiques, and chef-inspired restaurants.

“We look forward to all the businesses that will come into Williamsburg newest city center,” Warner said.

Midtown Row’s apartments will be fully furnished with all amenities and utilities included. Mock apartment tours and hard hat tours are currently underway. Interested individuals can visit

A ribbon cutting ceremony and grand reopening celebration of Midtown Row is anticipated in late summer or early fall. Warner said eventually the complex will have a village greenery with a stage in the center of it for concerts, festivals, and other community events.

“Everyone will be welcome at Midtown Row,” Warner said. “It is going to be an exciting time for Williamsburg.”

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